Valuations gives every domain in your portfolio an estimated value, worked out automatically, with a history you can watch over time. It is a reference point for reporting and prioritising, not an appraisal or a number anyone has agreed to pay.
What it is
An estimated value for each domain. TLDTrack asks an AI model for a conservative estimate based on the domain's name and extension, and if that call is not available, it falls back to an algorithmic score built from the name's length, keywords, brandability and extension. Each estimate comes with a low-high range, a confidence percentage, a likely domain type (for example brandable, dictionary, geographic or personal), and a plain-English category and a few potential use cases. Every estimate is saved, so you can see how a domain's value has moved over time.
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TLDTrack's first choice is an AI model. It is given the domain's name, its extension, and a conservative valuation guide, and asked to propose a figure directly, along with a domain type, category and a short reasoning. That AI figure becomes the estimate, capped by a sanity ceiling based on the extension and the name's characteristics so an unrealistic guess cannot get through. Only when the AI call is not available, for example a temporary outage, does TLDTrack fall back to a purely algorithmic score built from concrete, measurable factors instead: how short and memorable the name is, whether it contains commercially valuable keywords, penalties for hyphens, numbers or a personal name, and how much value the specific extension tends to retain compared with
.com.Why it matters
When you hold more than a couple of domains, it helps to know roughly where the value sits across your portfolio, for reporting, for deciding what to renew, and for spotting which domains might be worth more attention. Working that out by hand for every domain does not scale.
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A portfolio of domains is easier to manage when you can see, at a glance, roughly what each one is worth and how that has changed. It helps you decide where renewal spend matters most, flag a domain that might be worth selling, and give a client or stakeholder a defensible, consistent figure instead of a guess.
These are estimates, not appraisals
A TLDTrack valuation is a computed estimate for reference and reporting. It is not a professional appraisal, a market guarantee, a suggested asking price, or financial advice, and nobody has offered to pay it. What a domain actually sells for depends on the buyer, the negotiation and the market at the time, all of which are outside what an automated estimate can know. Treat the figure as a starting point for your own judgement, not a number to rely on for a financial decision.
How often values update
A domain's stored value does not drift on its own. It only changes when TLDTrack actually recalculates it, which happens in two ways:
- Automatically, once a month. A scheduled job revalues every active domain in your portfolio, whether or not its estimate has changed recently.
- On request, any time. Revalue a single domain immediately from its Valuations tab, or revalue several domains at once (up to 10 in a single request) from the main Valuations page. The main Valuations page also flags any domain whose estimate is more than 30 days old as due a refresh, so you can spot the ones worth revisiting between monthly runs.
Each time a domain is valued, whether automatically or on request, the result is added to that domain's history rather than replacing it, so you get a chart of how the estimate has moved over time instead of only ever seeing the latest figure.
Reading a valuation
Alongside the headline estimate, each valuation carries some context to help you judge how much weight to put on it:
- Low-high range. A spread either side of the estimate, since a single number implies more precision than any estimate can really offer.
- Confidence. How confident the underlying scoring is in this particular estimate, as a percentage.
- Domain type. A best guess at what kind of domain this is, for example brandable, a dictionary word, geographic, keyword-based, or a personal name, since different types are valued differently.
- Category and use cases. The industry or use the domain suits, and a few plausible ways it could be used. These are there to add context to the figure, not to set a price.
Getting a valuation
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1
Open the Valuations module in Settings > Modules if it is not already switched on for your organisation.
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2
Open a domain and go to its Valuations tab, or use the standalone Valuations page to see every domain in your portfolio at once.
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3
Request a valuation for a domain that does not have one yet, or that is due a refresh.
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Check back over time: as fresh valuations are requested or run automatically each month, the history chart fills in and shows the trend.
Where to see this
In the app
Valuations
Every domain's estimated value, and which ones are due a refresh.
In the app
Your Domains list
Open a domain's Valuations tab for its estimate and history.
Good to know
- Valuations is a portfolio-reporting feature, not a monitoring check. It has no alerts of its own.
- Figures are estimates for reference and reporting, not appraisals, valuations for insurance or legal purposes, or a price anyone has agreed to pay.
- A domain's value only changes when it is actually revalued, either by the monthly job or on request, so it will not move day to day on its own.
- Revaluing several domains at once is limited to 10 per request, to keep each batch quick.
- Turning the Valuations module off in Settings > Modules hides it for the whole team; existing history is kept and reappears if you turn it back on.
Available on:StarterProAgency