01 · The story
A spreadsheet, then a script, then a product
FullyCoded is a working web agency based in the UK. We build and look after websites for real clients, design, development, hosting, all of it. TLDTrack did not start as a product. It started as a spreadsheet, then a script, then a proper dashboard, because we kept finding out things were broken from a client's phone call instead of from our own monitoring.
Every check in TLDTrack exists because something real broke on a client site first. Rarely a dramatic outage, mostly the quiet failures we kept finding the hard way: records that changed without warning, certificates that crept toward expiry, email that stopped arriving, renewals nobody was watching. We did not design a monitoring product from a list of competitor features. We built the checks we needed, one broken client site at a time, and then realised other agencies needed the same thing.
