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Brand consistency monitoring

Brand consistency monitoring

Keep every website on-brand. TLDTrack checks fonts, colours, spacing, imagery and logo on every page against your brand guidelines, and alerts you when a page drifts.

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01 · Why it matters

Why brand consistency matters

Brands fragment. Microsites, landing pages, regional sites and agency-built pages drift from the guidelines over time, off-palette colours, the wrong typeface, a stretched logo. Manual audits across dozens of pages do not scale, so drift goes unnoticed until it is on a customer's screen.

Microsites drift silently

A microsite built by a third-party agency ships with the wrong font-weight or a slightly off-palette button. Without automated checking, nobody notices until the brand director does.

Regional sites go off-piste

International or franchise pages managed by local teams accumulate small deviations, a localised colour, a translated headline in the wrong typeface, that compound into a fragmented brand over time.

Deploys break the brand

A CSS refactor removes a custom property. A plugin update overwrites a font stack. The site still loads and passes all tests, but the page is no longer on-brand.

Manual audits do not scale

A brand team checking dozens of URLs against a PDF brand book is slow, expensive, and always out of date. Automated checks run on a schedule and flag the pages that fall below your threshold.

02 · Process

How it works

01

Define your brand kit

Set your approved fonts, colour palette, spacing scale, logo and imagery guidance. Learn it automatically from your flagship URL, or import a PDF brand book.

02

We check every page

TLDTrack reads the exact rendered values from each page and scores how on-brand it is, from 0 to 100.

03

Get alerted on drift

When a page drops below your warning or fail threshold, you get an alert in your dashboard and inbox.

03 · Checks

What we check

Fonts

The exact font families in use, flagged against your approved set.

Colours

Every colour on the page, matched to your palette within your tolerance.

Spacing

Padding, margins and gaps measured against your spacing scale.

Imagery

Judged by AI vision against your imagery guidance.

Logo

Presence and correct usage, checked by AI vision.

04 · Pricing

Simple, transparent pricing

Every paid plan starts with a 7-day free trial. Cancel during the trial and you won't be charged.

Free forever

Free

Monitor one site, free forever

$0/mo

1 website + 4 extra monitors

No credit card needed

  • Uptime checks every 5 minutes
  • Response time tracking
  • Domain expiry alerts
  • SSL certificate expiry alerts
  • Email alerts
Start free

7 days free

Starter

For individuals & small portfolios

$11/mo

Up to 5 websites

250 monitoring credits / month

  • Uptime, SSL, DNS & blacklist
  • Content & visual change monitoring
  • Accessibility (WCAG 2.2) monitoring
  • Email health & renewal alerts
  • PageSpeed & malware scanning
  • Free WordPress plugin
  • WHM & cPanel monitoring
  • Bulk import & export
  • Security, SEO & compliance scans
  • AI integration (Claude & ChatGPT)
Start free trial

Most popular

Pro

For active managers & agencies

$29/mo

Up to 25 websites

1,250 monitoring credits / month

  • Everything in Starter
  • Up to 5 team members
  • Client report builder
  • AI search visibility
  • Priority support
  • Security, SEO & compliance scans
  • AI integration (Claude & ChatGPT)
Start free trial

7 days free

Agency

For large portfolios & teams

$89/mo

Up to 100 websites

5,000 monitoring credits / month

  • Everything in Pro
  • Up to 20 team members
  • Agency CRM & white-label reports
  • Security, SEO & compliance scans
  • Dedicated support
  • AI integration (Claude & ChatGPT)
Start free trial

Bigger than 100 websites? Our Enterprise plan adds unlimited sites, custom data residency, an SLA, dedicated onboarding and custom integrations. Talk to us

*SMS alerts are an optional add-on on paid plans for UK mobile numbers, paid for with prepaid SMS credit packs. Prices exclude any applicable sales tax. Your card won't be charged during a paid-plan trial. Cancel anytime.

05 · Questions

Frequently asked questions

How does TLDTrack learn my brand guidelines?

You can define your brand kit manually (approved fonts, colour palette, spacing scale, logo and imagery guidance), or let TLDTrack learn it automatically from your flagship URL. You can also import a PDF brand book.

What does the on-brand score mean?

Each page receives a score from 0 to 100 based on how closely its rendered values match your approved brand kit. You set the threshold below which you want to be alerted.

How often are pages checked?

On a schedule you set for each brand kit: daily, weekly or monthly, or only when you run a check yourself. Each page checked uses one visual credit.

Can it check sites I do not own, like agency-built microsites?

Yes. Add the site to your TLDTrack account and it is checked like any other, so you can monitor microsites, regional sites or agency-built pages regardless of who hosts or built them.

Does it replace a manual brand audit?

It replaces the ongoing monitoring part of a brand audit, catching drift on every scheduled check rather than in a quarterly review. A human brand review is still valuable for subjective judgment; TLDTrack handles the measurable, objective checks at scale.

Is there a free trial?

Yes. Every paid plan comes with a 7-day free trial and your card is not charged for 7 days.
Mark Grice, founder of TLDTrack

Mark Grice, founder of TLDTrack. Runs FullyCoded, a Cornwall web agency, and built this to keep 500+ client sites in front of him every day.

What happens next

See your brand, on every page

Do it yourself

Start your free trial

Put your own sites on it and see exactly how brand consistency monitoring works. 7-day free trial, card not charged until it ends.

Start your free trial

Talk it through

Arrange a call with Mark

If you would rather talk through how this works across every site you look after, we can go through it together.

Book a call

06 · Explore

Explore more of TLDTrack

All features overviewEvery check TLDTrack runs and what it costs.For agenciesManage every client domain in one dashboard.TLDTrack vs UptimeRobotHonest feature-by-feature comparison.Free email deliverabilityFree SPF / DKIM / DMARC checker, report by email.iOS & Android appsPush alerts when something breaks.