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Website Monitoring Costs for UK Agencies: What to Budget For

· 4 min read

Compare TLDTrack pricing, website limits, team access and client reporting, with a practical checklist for budgeting across your agency portfolio.

By the TLDTrack team, part of FullyCoded, a working UK web agency.

Website monitoring costs for UK agencies using TLDTrack include Pro at £25 per month for up to 25 websites and Agency at £75 per month for up to 100 websites.

Start your budget with the number of websites you need to cover, then check team access, reporting and expected monitoring usage. Use the published prices below as a starting point, and confirm the plan details before subscribing rather than treating them as a quote for every agency setup.

How much do TLDTrack plans cost?

TLDTrack's published prices include VAT. Compare any alternative quote on the same VAT basis before putting the figures into your budget.

  • Starter: TLDTrack lists £9 per month for a maximum of five websites, with 250 monitoring credits each month.
  • Pro: TLDTrack lists £25 per month for a maximum of 25 websites, with 1,250 monthly monitoring credits and access for up to five team members.
  • Agency: TLDTrack lists £75 per month for a maximum of 100 websites, with 5,000 monthly monitoring credits and access for up to 20 team members.

For portfolios above 100 domains, TLDTrack offers tailored Enterprise pricing; Enterprise also caters for specific data residency, SLA or integration requirements.

Do not choose a tier on website capacity alone. Write down your minimum requirements first, especially who needs a login and whether client-facing reports must carry your branding. Then compare the smallest plan that meets all those requirements, not simply the cheapest plan on the page.

Should you budget by website or by client?

TLDTrack bases its subscription on the total domains you manage, without a separate fee for each client.

Build your estimate from a domain inventory rather than your client count. Include your agency's own sites and ask how any staging sites, subdomains or additional environments would count before including them in a plan calculation. Keep a separate list of sites likely to join the portfolio during your budget period.

For internal planning, divide the proposed subscription by the number of websites you actually intend to monitor. Label that figure as an allocation of your agency's subscription, not a published per-site rate. Avoid dividing by the plan's maximum capacity unless you expect to use every place.

Which team and reporting features do you need?

TLDTrack includes scheduled client reports on Pro and Agency, while Agency adds white-labelled report emails using your portal branding.

TLDTrack's report builder lets you select the clients, sites and monitoring sections for a report, with weekly or monthly delivery.

Before choosing between Pro and Agency, count everyone who needs team access and decide whether white-labelling is a requirement or a preference. If you send monitoring updates as part of a care plan, test a representative client report during your evaluation rather than judging the reporting feature by its name alone.

How should you budget for monitoring credits and extras?

TLDTrack's transaction journey runs use scan credits. Do not assume that a website allowance also means unlimited journey testing.

Before committing to a budget, ask which activities consume credits, the cost of each planned activity and what happens when the allowance is exhausted. Do not treat a monitoring credit as a fixed number of scans without confirming the relevant rates.

  • List the checks and journeys you want to run, including the pages or workflows involved.
  • Set an intended schedule for each activity, then ask for help estimating monthly credit use.
  • Allow for investigation and retesting in your usage estimate, rather than budgeting only for the routine schedule.

TLDTrack offers SMS alerts to UK mobile numbers as an optional paid-plan add-on, funded through prepaid SMS credit packs.

Keep any proposed SMS spend separate from the base subscription. Ask for the pack prices and decide which alerts genuinely need a text message before setting an allowance.

What should you test before committing?

TLDTrack provides a seven-day trial on paid plans, with no charge if you cancel during the trial.

Use the evaluation to test a small, representative group of sites rather than importing everything immediately. Include different client reporting needs and any journey tests you expect to rely on. Check the setup effort, alert handling and credit use against your proposed operating routine.

Before approving the budget, record the subscription, any optional alert spend, the intended checking schedule and your team's time allowance for reviewing issues. Keep software costs and staff time separate so the budget is clear about what each figure covers.

Prepare your website count, team size, reporting requirements and proposed scan schedule, then contact TLDTrack to confirm the appropriate plan and any additional costs before subscribing.

Mark Grice, founder of TLDTrack

Mark Grice, founder of TLDTrack. Runs FullyCoded, a Cornwall web agency, and built this to keep 500+ client sites in front of him every day.

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